EXCEPTIONAL MARKETING FOR EXCEPTIONAL TIMES
The Covid-19 pandemic has made marketing paramount to finding buyers for your property. My marketing strategy is adapted to the times, showing your property from every angle on multiple mediums.
ONLINE EXPOSURE
You will reach millions of potential buyers on the web locally and across the world through Vanguard Properties’ top resources.
THE LEVERAGE ADVANTAGE
Vanguard Properties has been chosen by Leverage to exclusively represent San Francisco, Marin, Napa, and Sonoma Counties. Through this elite partnership, our global reach is limitless.
HIGH-IMPACT PRINT
Vanguard Properties’ team of in-house design professionals will create custom print collateral tailored specifically to the look and feel of your property.
TEAM-BASED APPROACH TO CLIENT SERVICE
Catherine is a hand-on real estate professional handling all aspects of the preparation, marketing and sale of your home. To deliver the highest level of client services, Catherine has assembled a team consisting of in-house staff as well as trusted partners. The following staff provides clients with a full range of services to ensure the seamless execution of the property preparation and marketing plan.
MEET THE TEAM
Catherine Watson, Realtor. On-site property preparation and maintenance during the listing period, tour hosting, sign management, and property transfer management.
Alanna Swartz, Transaction Coordinator. Managing the production and coordination of all documentation associated with the sale of your home.
Dave Earl, Graphic Designer. Dave is a marketing professional and graphic designer specializing in Adobe Creative Suite, Microsoft Office, advertising, email marketing, social media marketing.
Vanguard Properties Support Team. In addition, each sale is supported by the Vanguard Properties team of professionals. From James Nunemacher, our managing CEO, to a team of marketing and public relations professionals, as well as a network of connected realtors and their buyers.
MARKETING STRATEGY
Essential to great residential design is timeless livability and usefulness, the ability for a home to serve its occupants in an enduring way by, leveraging its innate qualities of light, air, views and other aspects of the property’s site. We will create a custom marketing strategy for you:
• Anchoring the story of your home to its architecture and highly developed sense of style
• Using art and furnishings as texture to add depth to this story
• Employing a professional architectural photographer and videographer to create a compelling presentation of every aspect of your house
• Presenting the home pre-marketing to the brokerage community and neighborhood to generate potential early interest
• Tapping into Vanguard’s rich network of discerning buyers who desire properties with aesthetic qualities in special locations
EXCLUSIVELY SHOWCASED
PROPERTY WEBSITE
Every distinctive property deserves its own website, and we will create one dedicated exclusively to the presentation of your home. Showcasing high-quality photos, descriptive copy, and, if available, video, virtual reality, floor plans, and press mentions, the website will be an invaluable resource to a prospective buyer.
QR CODE
QR codes are two-dimensional barcodes that can be read by many cell phones and smartphones. We will post a QR code on the sign outside your home, giving people the option to take a virtual tour of the home, and to schedule an in-person showing.
AERIAL PHOTOGRAPHY AND VIDEOGRAPHY
Professional aerial photos and videos are proven to help sell homes faster. They not only showcase your property from a new perspective, but they differentiate the marketing on your property. High quality virtual media is especially important during the current Covid-19 environment. My video will focus on the lifestyle that the buyer will experience while living at your property, incorporating the neighborhood and all it has to offer.
PRESENTATION OF YOUR HOME
The goal of the presentation is to create desire. We achieve this by reaching as many buyers as possible with a vision of an interesting life lived in your home with highly curated staging and meticulously detailed preparation. The digital presentation featuring our highest quality photography is the first and most important impression a prospective buyer will receive. The home should create a compelling impression, showing any substantial updating and the style and sophistication to which buyers aspire.
PROJECT MANAGEMENT SERVICES
• PROPERTY PREPARATION CONSULTATION
Catherine and team provide consultation services to determine the level of preparation needed to optimize the sale of your home – from painting and landscaping to repairs and staging. Our trusted partners or your preferred vendors show your home in the best possible light consistent with your timing, budget and financial goals.
• VENDOR MANAGEMENT
We will manage and report on all work done by Painters, Stagers, Designers, Cleaners, Haulers, Gardeners, and Contractors. This includes:
• Bid Preparation and Summary • Creation and Management of Project Calendars • Vendor Coordination & Management • On-Site Access and Supervision
• EXPENSE TRACKING
The team provides a detailed accounting of expenses throughout the process.
Do you want your property to be presented in this way?